Yes, but they *deserved* it; if they'd done what they were told they'd have been fine. Roald Dahl's stories do tend to be terribly moral. And there's no suggestion that Wonka exploited the Oompa-Loompas, or cut-and-burnt rainforests to set up cocoa plantations, or was cruel to the squirrels, or flooded developing markets with cut-price confectionery to undercut local producers before whacking the prices up once he had a monopoly, is there?